🎁 50% OFF Launch Sale | Stop Losing Money on Low-Margin Menu Items.

Stop Guessing Which Menu Items Make Money.
Let Data Drive Your Restaurant Profits

The Excel system that automatically classifies every dish and tells you exactly what to do: promote, reprice, reformulate or remove.

The Excel system that automatically classifies every dish and tells you exactly what to do: promote, reprice, reformulate or remove.

Master Menu Engineering

(1183 reviews)

• 2 Blank Customizable Excel/Google Sheets Templates
• 2 Pre-Filled Case Study Files
• Automatic Menu Classification System
• Data-Driven Strategy Recommendations
• Reduce Food Waste & Optimize Inventory
• Increase Revenue on Best Sellers
• Complete PDF Setup Guide
• Instant Digital Download

One Time Payment. Life Time Access

Tailored for

Restaurant Owner /
Bar Operators

Optimize menu profitability with data-driven decisions instead of guesswork. Eliminate expensive software and get competitive advantage instantly.

Food Truck /
Food Service Operator

Maximize profit from limited menus with simple, budget-friendly analytics tools. Get insights without complexity.

Head Chef /
Kitchen Manager

Make informed menu development decisions with real profit visibility on every dish. Bridge culinary expertise with business intelligence.

How it works

Upload your sales information into the Excel tracker, and the system automatically classifies every dish into four strategic categories:

STARS

[High Popularity]
×
[High Margin]

Promote these winners aggressively. Potential 5-10% revenue increase through targeted marketing.

PLOWHORSES

[High Popularity]
×
[Low Margin]

Reprice or reformulate to protect profits. 10-20% margin improvement possible.

PUZZLES

[Low Popularity]
×
[High Margin]

Test repositioning strategies or remove. Free up kitchen resources.

DOGS

[Low Popularity]
×
[Low Margin]

Strong candidates for menu removal. Eliminate waste immediately.

Learn From Real Examples

We don't just give you templates—we give you proof. Your system includes 2 complete case study files from real restaurants showing exactly how Master Sales Tracker works in action. See a 72.1% average profit margin, discover which dishes generated the most revenue, and understand the exact categories and strategies that produced these results.

Works With Your Tools

Compatible with Excel and Google Sheets. Access on any device, any time. Work online or offline.

Here's What You'll Get

MENU ENGINEERING ANALYSIS

Automatically categorizes every dish into STARS, PLOWHORSES, PUZZLES, or DOGS based on profitability and popularity. Shows which items to promote, reprice, reformulate, or remove.

DASHBOARD

Visual overview of key metrics: overall performance, profit margins, top performers, and problem items at a glance.

WEEKLY SALES TRACKER

Monitor weekly sales volume, revenue, and profitability trends. Catch patterns early and take timely action.

LIST OF INGREDIENTS

Master ingredient database with current costs. Update prices once and all recipes automatically recalculate.

RECIPE COST ANALYSIS

Break down exact cost per dish by ingredient portions. Calculate food cost percentages and set target margins.

Lifetime Access + Complete Setup Guide

You'll get a comprehensive PDF guide walking you through every step, plus lifetime access to your files with no subscriptions or hidden fees. Download once, use forever. Works on Windows, Mac, tablets, and phones—access your data anywhere, anytime.

How Data Changes Everything

Here's what happens when you make decisions based on real data:

Stop Guessing, Start Profiting

Data-driven decisions based on real sales and margins.

Cut Costs & Eliminate Waste

Reduce ingredient waste andeliminate overspending on underperformers.

Boost Revenue on High-Margin Dishes

Identify and promote your most profitable items.

Save 90% on Manual Errors

Automate food cost and margin calculations.

Trusted by Food Professionals

Help Center

Frequently Asked Questions

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